CEO and founder ROXOR
“ONE OF THE FEW SPIRITS BOTTLES YOU WILL EVER FIND THAT HAS ITS OWN NAME.”
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Retired CEO of Coca Cola of India, Africa, and the Middle East, Don Short now runs a new business in a different sector of the beverage industry. With the fondness for tasty beverages, he and his business partner, Robert Del Grande, had a vision of creating smooth alcohol based beverages that use whole plants as opposed to the extracts and artificial flavors most companies tend to use. With their combined skills, they accomplished this dream and came up with a gin that even individuals who dislike the type of drink can enjoy.
In the west side of Dallas, near Irving, a stylish cocktail tasting lounge and distillery called New Artisan Distillery can be found resting along Chancellor Row. Approaching the front of the building, one may notice the decorative plants along the patio and what appears to be the wireframe of a work of architecture positioned atop the roof. First off, those garnishes are not just for show, as a matter of fact these floral entities are the same ones used to create the flavorful Roxor Artisan Gin and the world’s first botanical bourbon, the Roxor Botanical Bourbon. Furthermore, that metallic structure that sits atop the facility is actually the outline of the Skyline Bottle. This vessel, as Don puts it, “is a toast to the architects that created the skylines of our lives. So whether it’s here in Dallas, which has a beautiful illuminated skyline, or whether we are in San Francisco with its peaks and transamerica building, or we’re in Hong Kong, we love the idea that skylines create something special and magical in our lives.”